Much like the Sims City amusement park video game where one can run and design an amusement park, Disney has developed a new ride in where customers are able to customize a ride to their specifications. The new ride is called The Sum of all Thrills and it allows its customers to choose the curves loops and how fast the ride goes. Furthermore one cannot create a roller coaster that is not realistic meaning that if it can actually be built then they have to choose a different path. After one is done they climb onto a seat held by a robotic arm which simulates the movement of the customized ride while a virtual scene of the ride is being displayed. Furthermore fans are also incorporated to simulate the speed of the roller coaster. “Shawn McCoy, vice-president of marketing and business development at Jack Rouse Associates, another amusement-park design firm, said this desire for interactivity in amusement parks takes its cues from video games”(CNN.com, 1) he also added that the amusement park industry is competing the video game industry because it allows users to have complete control over the characters. The idea has also spread to other amusements park such as Universal Studios where a customer has the option to pick a soundtrack for the ride.
This directly correlates with chapter eight because Disney used information from the video game industry, indicating that customers like to customize their experience. Operation Management was able implement a strategy to start designing new rides in an effort add-value to their product/service.
By John D. Sutter
October 15, 2009
E:\Disney debuts do-it-yourself thrill ride - CNN_com.mht
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